GeoFencing

What is GeoFencing

Geofencing is a powerful marketing tool that involves creating a digital boundary around a physical location. This enables businesses to build a targeted audience of individuals who enter the “geo-fence” based on their habits and behaviors.

By capturing the cell phone information of these individuals through a location reader, businesses can deliver personalized ads that are specific to their location and shopping habits. This is made possible through a combination of your defined parameters and our proprietary geofencing algorithm.

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How Can Geofencing Marketing Help Your Business?

Geofencing marketing allows companies & advertisers to serve display ads and target people in very precise areas and the places they go such as competitor locations, convention centers, retail locations, malls, event centers, neighborhoods, crosswalks, and as small as 25 square foot locations.


Geofencing is a location-based technology that creates a virtual boundary around a specific geographic area. The boundary is created using GPS, RFID, Wi-Fi, or cellular data and is used to trigger a predefined action when a device crosses the boundary.

For businesses, geofencing can be used to increase revenue by targeting customers with relevant messages and offers based on their location. Here are some ways companies can use geofencing to increase revenue:

  1. Location-based marketing: Businesses can send targeted promotions and special offers to customers who enter a specific geographic area, such as a shopping mall or a sporting event. This is a novel and effective way to drive foot traffic and increase sales.
  2. Personalized customer experiences: Businesses can use geofencing to provide personalized experiences for customers, such as customized in-store navigation or personalized recommendations based on their past purchases.
  3. Customer engagement and retention: Geofencing can be used to track customer behavior and engagement, allowing businesses to provide timely and relevant follow-up offers, such as loyalty rewards or promotions for repeat visits.
  4. Data analysis: By tracking customer behavior, businesses can gain valuable insights into customer preferences, behavior, and habits, which can be used to make data-driven decisions about marketing and sales strategies.

Overall, geofencing can be a powerful tool for businesses looking to increase revenue and improve the customer experience. By using location-based technology to target customers with relevant messages and offers, businesses can increase sales and customer engagement while also gaining valuable insights into customer behavior.

Addressable Targeting takes precision marketing to the next level providing access to over 126 million U.S. households with a match rate of over 90%.

Advanced targeting technology combines GPS and platline data with powerful geo-fencing capabilities, allowing you to customize your targeting down to a specific household address. This means you can deliver highly relevant ads to your audience, improving engagement and conversion rates.

Looking for an advertising solution that targets local customers  

Geofencing – the perfect solution to boost your web and in-store traffic. By targeting potential customers physically attending competitor locations, events, and places of interest, such as buildings, parks, and malls, Geofence Advertising is the ultimate tool to define your market.

Geofencing – the perfect solution to boost your web and in-store traffic. By targeting potential customers physically attending competitor locations, events, and places of interest, such as buildings, parks, and malls, Geofence Advertising is the ultimate tool to define your market.

Ready to get started with Geofencing? Schedule a free Zoom meeting at your convenience, where we will go over your business objectives and answer any questions you may have. With Geofencing, we develop your strategy, build your audience, and offer result-driven solutions to ensure you get the highest ROI for your advertising investment.

Our location-based advertising services empower local businesses to retarget audiences, establish a strong presence in new markets, find prospective consumers, and build strong brand awareness. With our custom geofence ad solutions, you can gain a competitive advantage with the power of location intelligence. Whether you’re looking to serve your audience with location-based targeted ads across multichannel platforms, including websites, apps, television, and more, Geofencing has got you covered.

At Geofencing, we offer location-based marketing strategies that utilize different tools to help you achieve your business objectives. Our strategies are designed to target your local audience and drive more traffic to your website or physical store.

With the power of location-based marketing, we can help you reach potential customers who are physically attending competitor locations, events, and places of interest, such as buildings, parks, and malls. Our geofence advertising solutions are customized according to your brand and offer result-driven strategies to ensure you get the highest ROI for your advertising investment.

Geofencing Strategies

Mobile Ads

Advanced mobile advertising solutions have the ability to create intelligent advertising campaigns that effectively connect with your desired audience, delivering measurable results at scale.

Connected TV

Connected TV Geofencing is a marketing strategy that targets specific audiences through streaming platforms like Sling TV, Chromecast, Amazon Fire, and Apple TV. This method delivers the impact of television commercials to the intended audience using GeoZoned.com’s exclusive system. To learn more about this technique, check out our information on Connected TV Geofencing.

As the advertising landscape evolves, Connected TV has emerged as a critical element for advertisers to consider. Advertising on this platform offers a range of benefits, from building brand awareness to prompting direct responses from viewers. If you’re an advertiser, make sure to prioritize Connected TV in your marketing plans.

Programmatic Ads

In today’s digital landscape, it can be challenging to capture the attention of your target audience effectively. But worry no more, as programmatic advertising is a fantastic solution to boost your ad campaigns.

With hundreds of thousands of websites, apps, and digital properties being viewed across various channels, selecting the best players to put your advertisements out can be overwhelming. However, programmatic advertising offers a solution to this problem. It involves the automated buying and selling of online advertising, making transactions more effective, efficient, and streamlined.

Video Advertising

Are you looking to boost your brand and gain more viewers? Our reliable Video Advertising Services can help! With geofencing technology, we can increase user engagement through high-impact video advertising that captures your target audience’s attention.

It’s no secret that people’s attention spans are dwindling, and video advertising has quickly become the dominant force in the digital marketing world. Consumers are spending more time staring at small screens throughout the day, and brands that conceptualize, create, and disseminate digital video ads effectively will have a significant impact on their marketing ROI both now and in the future.

At GeoZoned.com, our retargeting strategy focuses your advertising spend on those who are already familiar with your brand and demonstrated interest, making it incredibly effective and delivering higher ROI than most other digital channels.

With the modern internet driven by video content, we understand the importance of using high-quality videos to engage users on a substantial and deep level. From educational content to ads and entertainment, videos are a powerful driver of online content. So, let us help you harness the power of video advertising to connect with your audience and drive your business forward.

Audio advertising

At the heart of advertising lies the ability to evoke emotions in your intended audience. In this respect, audio advertising stands out as a leading force, capable of striking a resonant chord with the right listeners.

We specialize in programmatic audio advertising, a cutting-edge service that can transform your advertising approach. The surge in streaming audio networks has presented advertisers worldwide with exponential growth opportunities. Podcasts and platforms like Spotify and Pandora offer ideal avenues for reaching your desired audience.

Event Targeting

Event targeting is a marketing strategy that involves capturing the cell phone data of people attending an event and using it to serve them targeted display ads. This approach can quickly build real-time, targeted audiences and is particularly effective for events like sporting events, concerts, trade shows, and cultural events.

In order to implement event targeting, a virtual Geo-fence is created around the event location during a scheduled day and time frame. When mobile users enter the Geo-fenced zone during the specified time frame, they become part of a custom audience that can be targeted later with mobile ads. The audience can be built, molded, and optimized according to campaign goals, and advertisers can achieve granularity down to the quarter-hour level.

Retargeting

Retargeting is a powerful technique that helps businesses reconnect with potential customers who have visited their website but have yet to purchase. The process involves downloading a tracking code or cookie onto the customer’s browser when they visit your website. Later, when these customers browse other websites in the same network, they will see your ads thanks to the tracking cookie. By clicking on the ad, customers are then directed back to your website, increasing their chances of purchasing.

Retargeting is an effective tool for businesses to keep their brand in front of bounced traffic after they leave their website. Typically, only 2% of web traffic converts on the first visit, and retargeting helps companies reach the remaining 98% who wait to convert.